Repackaging a humble ingredient
The Eggholic is a conceptual packaging system designed to reimagine how eggs could be stored, carried, and experienced. Created as a college project in 2022, it explores product form, structural logic, and lightweight branding around a playful idea: What if eggs were packed like cans — and the brand celebrated people who love eggs the way some love their drinks?
- Role
- Branding & Packaging Designer
- Deliverables
- Logo, Packaging, Product Graphics, Mockups
- Tools
- Adobe Illustrator, Adobe Photoshop, 3ds Max / Fusion 360 (mockups)
- Year
- 2022
Context
This project explores how a simple grocery item can be reorganised through form and structure.
The Eggholic system reimagines egg packaging using a cylindrical, molded-pulp can — a modular unit designed to hold three eggs securely. The concept is extended into 4-can and 6-can carriers, similar to beverage pack formats.
Intent
The goal was to study structural packaging and create a system that is practical, sustainable, and visually minimal.
The cylindrical format offers improved protection, stackability, and portability, while the brand identity uses a single modular glyph — a shape that forms both ‘e’ and ‘G’ when inverted — to create a cohesive graphic behaviour.
Concept
Approach
The project began with form exploration and measurements for a three-egg module.
Iterations focused on internal pocket geometry, wall thickness, and the locking mechanism of the two-part shell.
Carrier formats were developed using standard beverage pack proportions to fit 12-egg (4-can) and 18-egg (6-can) sets.
The identity uses a restrained palette, simple typography, and a pattern derived from the modular ‘G’ shape.
All structure prototypes were modelled and visualised in 3D.
Solution
The final system translates the three-egg module into a complete packaging ecosystem.
Three-Egg Can
A molded-pulp cylinder with interior contours for protection, a vertical opening, and interlocking edges that keep the two halves aligned.
Carrier Packs
4-can and 6-can units that borrow the logic of beverage packaging — stackable, portable, and easy to transport or display.
Branding & Pattern
A minimal identity built on the inverted e/G glyph, reinforced with a warm yellow and charcoal palette plus repeatable patterns.
Sustainability
All components use recyclable molded pulp with no plastics, focusing on efficient production and reduced material waste.
Outcome
A concise study in structural packaging and modular product design, supported by a simple identity system.
The project demonstrates early exploration in form, material behaviour, and visual consistency across packaging components.
