Extending CloudGlance's platform and identity into a calm, structured website
CloudGlance needed a website that could present its new brand and platform with clarity, maturity and confidence. After designing the product and shaping its identity, I created the entire web experience, architecture, design and front-end build, to help the company communicate what it does and why it matters. The result is a calm, structured and scalable website that reflects the product's depth while staying easy to explore.
- Role
- Product Designer
- Timeline
- Jan 2025 - Present
- Industry
- Enterprise SaaS, Document Intelligence
- Platform
- Web
- Stack
- Figma, React, Tailwind CSS, TypeScript, Git, Cursor AI
- Deliverables
- Information Architecture, Wireframes, High-Fidelity Design, Component System, Full Front-End Build
Context
CloudGlance had evolved significantly. The platform was now structured, the identity was refined, and the product was ready for real enterprise use. But publicly, none of this was visible. The company still relied on an old single-page website built around the previous branding, something that no longer represented the product or the maturity of the work behind it.
As CloudGlance prepared to approach more clients, they needed a website that could communicate the platform's capabilities, explain the value clearly, and present the company with the same calm, dependable tone we had established inside the product.
Because I had already shaped the platform and its identity, I understood the domain, the workflows and the message CloudGlance needed to convey. This made it natural for me to take responsibility for the website's architecture and design, ensuring the entire ecosystem, brand, product and web, finally aligned.
The Problem
The previous website couldn't support CloudGlance's next stage. It was a single-page layout built on the old brand identity, with limited structure and no room to explain the platform's depth. It lacked a clear narrative, proper product sections, and the trust elements enterprise buyers expect before evaluating a tool that handles sensitive documents.
The team needed a website that could do more than introduce the company. It had to explain the product clearly, guide different types of users, communicate security and readiness, and feel aligned with the mature identity we had established. It also had to scale, supporting new features, more automations and additional information without requiring a complete redesign.
In simple terms, CloudGlance needed a website that could grow with the product, reflect the new identity and present a calm, confident story to clients who rely on clarity and credibility.
Approach
My approach was structured across five phases, each building on the previous one to create a cohesive, scalable website system.
Discovery & Requirements Alignment
Before designing anything, I spent time understanding what CloudGlance needed the website to achieve. The team shared their expectations, the limitations of their existing single-page website, and the gaps they saw in how the product was being represented. This helped clarify both functional and narrative requirements: what the site had to explain, who it had to speak to and what confidence it needed to build.
Because the platform and identity work had already been completed, I had a clear understanding of the workflows, user types and decision points involved. This context shaped the direction of the website: a structure that could communicate the product's depth without overwhelming users, and a tone that matched the calm, mature personality we had established for CloudGlance.
Information Architecture & Site Mapping
With the requirements clear, I began by structuring the website itself. I created a complete sitemap that defined the primary pages, internal detail pages, navigation patterns and how different types of users would move through the site. The goal was to build a system, not a single landing page, that could scale as CloudGlance added more automations, industries and product depth.
The IA clarified where each piece of information belonged: homepage for the broader narrative, product and automation pages for deeper technical detail, solutions for role-based clarity and company pages for trust-building. I also planned future expansion paths so new pages or sections could be added without breaking the structure. This step created a clear framework for content flow and gave us a strong foundation for design.
Structural Exploration & Low-Fidelity Design
Once the structure was set, I explored how the website could take shape visually. I created low-fidelity layouts to map the flow of each page: how sections would stack, how information would be grouped, and how components could stay consistent across different contexts. This stage was less about aesthetics and more about logic: finding patterns that felt clear, predictable and easy to develop later.
I approached the layout as a system of modular blocks. Each block needed to work independently and in combination with others, making the website easier to scale and simpler to build in code. These early wireframes helped define the rhythm of the site and ensured that the narrative remained calm and readable before moving into full visual design.
Visual System & High-Fidelity Design
With the structural foundation in place, I moved into high-fidelity design. Before refining visuals, I shared the low-fidelity layouts with the CloudGlance team and requested content for each section, based on the structure I had designed. This helped ensure that the website's messaging aligned with the architecture rather than being retrofitted later.
Once the content came in, I identified gaps, clarified missing points with the team and iterated on the layout to support the narrative more effectively. With real data in place, the design evolved into a clearer, more grounded system.
The visual direction followed the identity we had established for the platform: calm typography, composed spacing and a restrained use of the brand's blue palette. Each section was refined to maintain clarity and hierarchy, and screen visuals and icons were added only where they strengthened understanding. I also selected and framed screenshots to highlight task flow and reduce cognitive load; visuals were used to clarify, not to decorate. By the end of this phase, the website had a complete visual system: consistent layouts, components and visual patterns ready for development.
Design-to-Code Development & Deployment
Once the design was finalised, I moved into development and built the entire website from scratch. I created a new codebase, set up the component structure and translated every part of the design into reusable blocks: navigation, hero sections, feature cards, grids, testimonials and forms. Cursor AI supported the development workflow, but every decision around structure, implementation and polish was shaped by the design system I had established.
I implemented the full navigation system, including dropdowns, deep links to internal pages, role- and industry-based tabs, and a clean mobile experience. Interactions and micro-animations were added with restraint to maintain the website's calm tone. Once the structure, content and components were fully connected, I pushed everything to a Git repository and prepared it for CloudGlance's deployment pipeline.
The result was a production-ready website built exactly to specification, consistent, scalable and aligned with the brand and product experience.
Solution
The final CloudGlance website is a complete, scalable system that brings together product explanation, automation workflows, solutions-based navigation, company information and trust elements under one consistent structure.
Website Architecture & Page System
The final CloudGlance website was designed as a complete, scalable system. It brings together product explanation, automation workflows, solutions-based navigation, company information and trust elements under one consistent structure. Unlike the old single-page site, this architecture supports depth and clarity across multiple user needs, from first-time evaluators to teams looking for specific features.
The final IA includes the Homepage, Product page, Automations, Solutions, Company, FAQ and Contact, along with deeper internal pages for specific automation workflows. Each section has a defined purpose, and the entire system is structured to expand as CloudGlance adds more automations or enters new industries. This final architecture is what the website is built on today, clear, predictable and ready to scale.
Page Framework & Layout System
The website follows a clear page framework that keeps the experience predictable while accommodating different types of content. The homepage carries the full narrative weight, opening with a primary hero and guiding users through a sequence of structured content sections before closing with a final call-to-action and the global footer.
All other main pages, Product, Automations, Solutions and Company, follow a consistent pattern of a secondary header, focused content sections and a closing CTA, creating a steady rhythm across the site. Tertiary pages, such as individual automation detail pages, use a simpler structure: a page header followed by core content and a final CTA. The Contact page is the only exception, using a functional two-column layout without a closing CTA.
This framework makes the website easy to navigate, easy to scale, and easy to maintain. Each page feels familiar, but still serves its specific purpose with clarity.
Brand Translation to Web
The website extends the visual identity created for the CloudGlance platform, carrying its calm, composed tone into a public-facing environment. Typography, spacing and color were all rooted in the principles established earlier: clarity over decoration, restraint over noise, and a focus on long-form readability.
Blue, the brand's primary color, is used sparingly to maintain visual quietness, with soft neutrals forming the foundation of each page. Headings follow a clear hierarchy, and generous spacing helps create a rhythm that feels familiar to enterprise users. Components on the website mirror the structure of the platform's interface, making the ecosystem feel unified across marketing, product and communication surfaces.
This translation ensures that the brand remains consistent regardless of where users encounter CloudGlance.
Homepage
The homepage introduces CloudGlance with a clear, confident narrative. It begins with a focused hero section, supported by a short product video that offers an immediate sense of how the system works. This pairing establishes clarity and credibility from the start.
Subsequent sections build the story step by step: value indicators showing what changes with CloudGlance, a four-step workflow explaining how it functions, a preview of available automations and an enterprise-ready grid covering security, integrations and governance. Testimonials and client logos provide social proof, while a concise FAQ block answers common questions before leading into the final CTA.
The homepage balances narrative, product demonstration and trust-building, creating a calm and structured entry point for new users.
Product Page
The Product page presents a clear, structured overview of the CloudGlance platform. It opens with a secondary hero, followed by an introduction that explains what the platform is and how it fits within a team's workflow. A dashboard visual provides an anchor for understanding how users interact with the product daily.
Below that, a feature grid highlights key capabilities: document intelligence, project spaces, the repository and the AI assistant, supported by simple visuals and concise descriptions. Integrations and security sections reinforce enterprise readiness, and the page closes with a final CTA guiding users toward deeper engagement.
The Product page acts as a calm bridge between introductory messaging and detailed workflow pages.
Automations Pages
The Automations section is designed as a two-level system that helps users understand CloudGlance's workflow intelligence in a practical, structured way. On the main Automations page, Tender Bidding, Tender Evaluation and Contract Review are introduced through concise explanations and visuals. Each automation represents a broader use-case, a grouping of related tasks that teams run inside the platform.
This section acts as the bridge between high-level product messaging and deeper task-level understanding. For visitors unfamiliar with the platform, it clearly explains what kinds of workflows CloudGlance automates and how those workflows are organised.
Beneath the main page, each automation has its own internal detail page. These pages use a simple layout: page header, task cards and a concise "Why choose us" section, to explain the specific tasks available within each use-case. Each card describes what the task does and how it supports the workflow, giving users clarity before they evaluate the platform further.
This structure was intentionally built for scalability. As CloudGlance adds new use-cases or introduces additional tasks inside existing workflows, they can be added seamlessly into this system without changing the layout or page framework. The Automations section becomes a long-term home for workflow expansion.
Solutions Page
The Solutions page helps different audiences understand CloudGlance from their own perspective. A dual-tab layout, "By Team" and "By Industry", allows users to switch between two complementary ways of exploring relevance.
Each tab reveals contextual explanations paired with visuals, using a consistent, calm layout. As CloudGlance enters new industries or expands its user base, new cards can be added without changing the structure, making the page inherently scalable.
Company Page
The Company page provides the organisational context behind CloudGlance. A structured set of Mission, Vision and Values cards outlines the company's principles, and a simple team section introduces the people behind the platform.
The page maintains the same calm tone and visual rhythm as the rest of the site, closing with a final CTA that guides users forward.
Support Pages - FAQ & Contact
The FAQ page presents common questions in a clean accordion layout beneath a simple page header, keeping content easy to scan. A closing CTA encourages users to explore further.
The Contact page uses a two-column layout: essential information on the left, a minimal form on the right, creating a clean, functional endpoint. It is the only page without a final CTA, reflecting its role as a direct interaction point.
Component & Section System
The website is built on a modular component system that keeps the experience consistent and scalable. Hero blocks, feature grids, automation modules, testimonial sections, FAQ accordions and CTAs were all designed as reusable elements that map directly to the code.
Because components adapt to context while maintaining consistent spacing, type and interaction patterns, the system allows new pages to be assembled quickly and reliably. This modularity enables CloudGlance to expand its web presence without redesigning existing structures.
Interactions, Motion & Responsiveness
Interactions across the site remain calm and unobtrusive. Hover states, dropdown transitions and tab interactions provide clear feedback without distracting from the content. Motion is used sparingly, reinforcing the platform's composed personality.
Responsive behaviour was planned from the start. Layouts adapt cleanly across screen sizes, navigation collapses into a mobile-friendly format and visuals retain readability. The experience remains stable and predictable across devices.
Performance & Accessibility Considerations
Performance and accessibility shaped many decisions in the design and development process. Assets were optimised for fast load times, and the component-driven build kept the codebase efficient. Typography, spacing and contrast were chosen for long-form readability.
Motion was minimised to reduce cognitive load and maintain smooth performance. Interactive elements follow predictable focus states, helping make the website accessible to a wider range of users.
Front-End Execution & Deployment
The website was developed entirely by me, translating the visual system and component structure directly into a production-ready build. Using React, Next.js and Tailwind CSS, I created a clean, modular codebase where every section exists as a reusable component that maps precisely to the design.
A major focus was design-to-code fidelity. Spacing, typography, color usage and interaction patterns were replicated exactly, ensuring the calm, structured feel carried through to the live experience. The navigation system was implemented with accurate dropdown logic, mobile behaviour and deep-linking.
Cursor AI supported development, but all architectural decisions, component patterns and refinements were guided by the design system. The build was prepared as a static Next.js deployment for performance and stability, pushed to a Git repository and prepared for CloudGlance's production domain. The final result is a scalable front-end foundation that can grow with CloudGlance's product.
Outcome & Impact
The new website gave CloudGlance a mature, cohesive presence that matched the depth of its platform. It replaced the previous single-page site with a structured, scalable system that explains the product clearly, supports deeper exploration and builds trust with enterprise teams evaluating an AI-driven tool.
The refreshed brand language, now extended from the platform to the web, created consistency across all touchpoints. Navigation and page architecture made it easier for prospects to understand the product, explore automations and see how CloudGlance applies to their roles and industries. Early conversations became smoother, with visitors arriving better informed. The website improved external credibility and helped position CloudGlance as an enterprise-ready solution.
By handling the design and development end-to-end, the final website reflects a unified perspective, one where structure, visuals and interactions align with the product's personality. This also resulted in a clean, modular codebase that CloudGlance can expand as the platform grows. What began as a redesign became the long-term foundation for how the company presents itself to future clients.
Reflection
Designing and building the CloudGlance website reinforced the importance of clarity, structure and calm storytelling, especially for products shaped around dense, decision-heavy workflows. The intention was not to create a dramatic marketing layer, but a dependable environment where teams could understand the platform without friction.
Working on both the platform and the website helped the story fall into place naturally. The principles that defined the product, predictability, readability and quiet visual language, extended into the web experience without force. Because the same thinking carried through from architecture to design to development, the final website feels aligned with the product rather than adjacent to it.
Scalability also played a central role. Knowing the platform will expand into more automations, industries and workflows influenced how the website was structured and built. The component system, page framework and development approach make it easy for CloudGlance to grow without redesigning its foundation.
Building the project end-to-end clarified something for me: systems make the most sense when the person shaping them sees the entire arc, from the first structural decisions to the final lines of code. Moving across these layers allowed the website to stay concise, coherent and intentional, without the usual gaps that appear when responsibilities are split. It was a reminder that thoughtful design is not only about how something looks, but how well it holds together when it's finally used.
This project became less about creating a website and more about aligning identity, product and communication into a single, continuous experience. And that alignment is what I value most in the work.
Final Thought
This project demonstrates how careful structure, consistent brand thinking and disciplined implementation create a web presence that feels trustworthy and useful from the first visit. It's the kind of work that scales, visually, technically and strategically, and that's why I keep building end-to-end.
